Do you need more leads? What if we told you that Facebook Groups are the answer to generating more leads and more sales? Read on and we’re gonna show you seven ways to sell to your Facebook Group and get an endless stream of the perfect prospects and new clients.
1. Collect Email Addresses in Your Facebook Group
If you’re not gathering email lists from your new Facebook Group members, then you are missing out on a huge opportunity. We know that growing your email list is a great way to nurture your audience and to get sales. All you have to do is ask your new Facebook Group members when they join the group to provide their email, and voila! You have free leads. Now you’re able to nurture them through your email and convert them to sales. Let me show you how to set that up.
2. Set Up Your Membership Questions
First, all you have to do is go in and look at your members’ questions. Facebook makes it really easy to find where you enter the three questions for your new members to answer. All you have to do is type in that they can provide their email address and you will send them additional information. Usually, about 50% of your new members will provide your email address right when they join.
3. Use Features to Pin Prominent Posts
Next, you should be pinning your Lives and really prominent posts as Features. The amazing thing about Features is that it gets you extra visibility in your own group. All you have to do on any Live or any post is to click the three little buttons, drop down and pin it as a Feature. Now once anybody comes into your group, the first thing they see is what you’ve pinned as your Feature. And as an added bonus, once they’ve seen that first video, they just start seeing past videos every time they log in. That means things you recorded months ago can still get you clients!
4. Build Familiarity Using Facebook Live Mentions
Okay, here’s a little pro tip. Every time you go live, you should be casually mentioning the name of your programs or offers right in the video. Build up familiarity for what you actually sell. People will wake up in the middle of the night, thinking about you, and it is a great way to get new clients.
5. Sell By Using Guides
Another great way to get clients is to use Guides within your Facebook group. Guides act a lot like course content that you can share with your members. All you have to do is go click on the “Group settings” and then add in the Guides feature. Now, you can use those links to put in posts to tell your members about courses that you have, getting on a call with you, content that they can buy. This is a really great way to increase your visibility because you are not linking outside of Facebook.
6. Create a Weekly Billboard Post
Now, even though Facebook is all about community, it’s still important that you are constantly telling people about what you sell. You need to have a weekly billboard post that lets everybody know what they can buy from you. It’s important to remember that even though some content you put in your group won’t get massive engagement, a lot of people do see it and will remember exactly what you sell.
Billboard posts are a great way for people to recognise and know what you sell so that when they hear your Lives and the Features, or when they go to the Guides, they’re actually remembering you and buying from you.
7. Offer Regular Flash Sales
And finally, you need to be doing short flash sales within your Facebook group. This is absolute gold. One to three-day flash sales, where all you’re doing is posting once or twice a day to let them know that something you sell is on sale, just for your group. People will eat it up. Back in the day it’s not unheard of to do one-day flash sales and pull in a huge profit off of a group of only a couple thousand people. This is a really awesome way to periodically sell to your Facebook group and really reap the benefits of all the work you’ve been doing to build engagement.
In order to maximise and sell to your Facebook group, you really have to have an engaged group first. Luckily, there are some really easy steps to be able to create massive engagement and an ecosystem in your group that doesn’t require your constant attention. Click here to see how!
