We all know that content marketing is necessary in building your brand and reaching your target audience. There are many forms of content marketing, but one of the most popular and powerful ways is doing video marketing. According to this overview, 86% of businesses use video as a marketing tool. And out of them, 93% say that video is an important part of their marketing strategy. Let’s take a look at some reasons why video marketing is so powerful.
1. People love videos
Video is a form of content that is super easy to consume. Many people don’t have the time, or the attention span to read through a few paragraphs of product description these days. But seeing it in visuals is a different thing. And that’s why video marketing is so powerful: it works across all ages, can capture a wide audience, and can engage even the laziest types of buyers!
2. Google loves videos
We’re not the only ones who love video content – Google does too! Creating and uploading videos is a great way to appear on the first page of SERPs. That’s because Google now displays relevant YouTube videos for search terms. Having videos embedded in your website also leads visitors to spend more time there, and this tells Google that you have high quality content. Just don’t forget to optimize them for SEO using proper keywords, interesting titles and meta description!
3. Video is versatile
You can use videos in many different ways, which means there’s bound to be one that works for your brand. YouTube is the obvious choice, but these days there are also Instagram stories, reels and IGTV. Live videos are also a great way to engage your audience. In fact, Facebook has said that Live videos get six times as many interactions as compared to regular videos! Not forgetting TikTok, which is now one of the most popular ways of creating video content. Depending on your type of business, holding a webinar can also be a very effective way to reach potential customers, and for them to interact directly with you.
4. Videos encourage shares
Users love sharing informative and engaging content to their friends and followers. In fact, 76% of them say that they would do so if the content was entertaining, and people are also twice as likely to share video content with their friends than any type of content. In short, social shares are cost-free advertising for your products and services. They increase brand awareness, and help bring traffic to your site!
5. Videos explain everything
Videos are extremely useful to help users understand a product or service. In fact, 94% of brands say videos have helped to increase user understanding, and 98% of users say they’ve watched an explainer video to understand more about a product or service. Even the most difficult of concepts can be explained with videos. Worried that people will get bored of you talking for 20 minutes straight? Try creating animated videos! They’re a great way to keep people captivated, and they bring to life concepts that text or live videos may not be able to do.
6. Videos create return of investment
Launching a video campaign may seem like quite a big investment, but the cost of doing so is nothing compared to what it was ten years ago. You may think that creating videos is expensive and time-consuming, but there are many apps and tools out there that can help simplify the process. You can now even make decent video content just with your smartphone alone! And if you’re concerned about your video not being perfect, don’t fret because what matters more is its content. Research shows that users are more put off when a video doesn’t answer questions adequately, than they are about its quality. Just think of it like pizza – even when it’s bad, it’s still pretty good!
7. Videos create trust
Without trust, there will be no conversions or sales. Many people are skeptical to make purchases online because of a fear of scams. Videos can help to negate that by engaging your target audience on an emotional level. 57% of people say that watching a promotional video made them more confident to make a purchase online!
8. Videos boost conversions and sales
Perhaps the most important reason why video marketing is so powerful is because they can boost conversions and sales. Recent surveys show that 78% of brands say videos have directly boosted sales. Just by simply adding a product video to your landing page, it can boost conversions by 80%! Also, 84% of users who watched a product video were convinced to make a purchase. If the numbers are not enough to convince you, we’re not sure what can!