Today, we’re sharing everything you need to know about Instagram Reels – how they work within the platform, as well as how to create and use Instagram Reels for business.

By now, you should be aware that Reels is one of the biggest additions to Instagram, and it is the company’s answer to TikTok. The feature enables users to record, edit, and share three to 30 second videos in 9×16 portrait mode. These videos are added to an easily discoverable feed within the platform. 

While some Reels features are similar to Instagram stories, such as filters and the ability to add audio tracks, there are also some key differences. So let’s take a look at those Reels-only features.

Instagram Reels Features

There are more editing tools within Reels. This includes options for augmented-reality effects, the ability to align several clips for smooth transition, and the ability to speed up or slow down video. Within Reels, you can film directly in the app or upload previously recorded videos from your camera roll. If you are uploading original audio, you’ll be given credit. But other users can also include it in their own Reels. You don’t always get it on the first try. With Reels you can choose to share one take or several takes stitched together.

Reels also have distinctly different sharing capabilities. They can be shared to the feed, explore page, and stories, meaning that people who don’t follow you will still be able to see your Reels. Reels you create will also show up in a specific section of your profile. Unlike posts and stories, however, you can’t view or upload Reels on a desktop. 

Currently, the Reels’ algorithm appears to function much like TikTok. It looks at your location, the accounts you follow, and other content you have interacted with in order to serve new content to your stories and feed. And although advertising is not yet available in Reels because they show up in explore page, it’s still a great tool for your business.

How to use Instagram Reels for Business

You can also use Reels to create video views and custom audiences for retargeting based on users who have viewed your Reels. This makes a huge difference if you are already using Facebook and Instagram ads in your marketing strategy. Additionally, if you track a lot of views on your Reels, consider using them to retarget your regular Facebook and Instagram ads.

And truly, Reels are great for all sorts of companies. Real estate, travel, restaurants, clothing, and so much more. Even if your business isn’t consumer facing, Reels can still be a good fit depending on how well you’ve cultivated your audience. In general, the more followers you have the better your content will do, so keep that in mind.

What if your brand has been using TikTok? You might be wondering if you can reuse those videos on Reels. The answer is yes, because you can upload previously recorded content to Reels. It’s a great way to repurpose your videos on a new platform!

How to Create a Reel

Open up the story’s camera and select Reels. Once you have filmed or uploaded your video it’s time to style it!

instagram reels for business

The editing tools are on the left side of the screen. They enable you to choose lip-sync music or a soundtrack for your Reel. You can also change the speed of the video. The filters for Reels are similar to Instagram stories. You can also set a timer to allow yourself to settle in front of the camera before the video begins. Remember, you only have 30 seconds for your Reel, and the progress bar shows you how much recording time you have left.

Once you’re done recording you can add stickers, drawings, and text. When you are finished, tap the arrow at the bottom to publish. That will take you to the post screen where you can choose a cover image, write a caption, add hashtags, and publish your video to Reels.

Reels will appear on the Explore page and on a tab on your profile page. The versatility of delivering Reels feels endless. You can post them to your feed so they appear on your main grid, send them as direct messages, or even post them to your stories. Reels sent and direct messages are posted to your story, will disappear in 24 hours. 

To access Reels, simply go to search and you’ll see a featured Reel. Tap the features to easily scroll through the clips. From there, you can follow users and like, share, and comment on Reels directly! You can also find Reels on specific topics by searching for hashtags.

Currently, to view any insights for a Reel, you need to view the post itself. At the time of writing, there isn’t a way to view the analytics of your Reels within Instagram insights. Instead, look at the likes and comments to get a sense of engagement.

Everything indicates Reels are here to stay. And their power continues to grow. Experimenting and familiarizing yourself with this outlet will help you reach more potential customers and showcase your business. Have fun experimenting!