Looking to engage digital marketing agencies in Singapore? With the market getting increasingly saturated, it can be hard to know where to begin your search. In today’s article, we’ll explain the different types of digital marketing agencies in Singapore, and how to determine which one will fit your needs.
1. Content marketing agency
A content marketing agency will help you develop a content marketing strategy and then taking the necessary steps. This can range from making slight adjustments to the content you already have, to creating entirely new ones. Content marketing agencies can provide help with written content, such as blog articles. They are able to generate engaging content with strategic placements of your primary and secondary keywords, while applying SEO principles to help you rank on SERPs.
2. SEO agency
Much like content marketing agencies, SEO agencies also come up with content that is optimized for search engines. However, they also often conduct keyword research and ranking analysis to determine how you fare against competitors. For SEO agencies, it’s all about getting your page to rank high on SERPs, with the goal being the top three spots. Part of the work is also building quality links to and from your page. One thing to note is that SEO is not a quick fix, and it’s more of a long-term strategy that takes time to show results. There are also some instances where SEO is not recommended. For example, if the search volume for your industry is too low, or if it is too competitive.
3. AdWords/PPC agency
Pay-per-click (PPC) is a way to get to the top of SERPs via paid advertising. It’s called PPC because you are only charged when someone clicks on your ad. The cost-per-click (CPC) depends on the keywords you use and how popular it is. This is the opposite of generating traffic to your site via organic means like SEO, but as they share a similar structure, many SEO agencies also offer PPC services. These agencies will find relevant keywords that will perform well for your brand using tools like Google AdWords, and help you bid on the selected keywords or terms. Apart from Google, these professionals can also help you deploy ads on social media channels such as Facebook, Instagram, YouTube and Twitter.
4. Social media agency
Another different type of digital marketing agencies in Singapore are social media agencies. These agencies help businesses build, maintain and grow their online presence on different channels. They can develop and execute marketing campaigns or targeted ads in order to grow your following and sales for your brand. They may also provide other services relating to customer interaction on social media channels. Some bigger agencies may manage social media influencers and be able to carry out influencer marketing campaigns, which brings us to our next point.
5. Influencer marketing agency
Some influencer marketing agencies may only refer influencers for ad campaigns. But most of them also develop effective campaigns that combine a brand’s message with their influencers’ unique personalities. Not all social media agencies are influencer marketing agencies, but many influencer marketing agencies are social media agencies. They have a deep understanding of different social media channels, and are capable of developing a variety of campaigns to span them. Influencer marketing agencies are dynamic and multi-faceted. They know how to implement cross-channel marketing and an influencer’s popularity to maximise impact.
6. Creative agency
Creative agencies are those that help you with things such as logo creation, online banners, graphic design, photography, videography… Basically, anything that requires creative content. Some creative agencies may specialize in one area more than the other, but their services usually overlap with other aspects of digital marketing. For example, a creative agency may also offer content marketing and social media marketing services. Or, a creative agency may also do advertising and have a video production house. There are many services a creative agency can provide, whether it’s to fill marketing gaps for your business, or to take the reins completely.
7. Branding agency
As its name suggests, branding agencies have everything to do with your brand. They can help you develop your brand identity, define who you are and your unique voice. It’s not just creating a logo or website, but more to do with the impression you give to your customers, employees and shareholders. They can help you create a presence in your market, and influence or change consumer’s perception. Apart from that, many branding agencies also provide services in areas such as web design, product design and brand packaging.
8. PR agency
PR agencies help to grow your brand via editorial coverage. This means writing and circulating public releases and pitching to journalists and news media outlets. They also provide services relating to crisis management and reputation management. If a brand falls victim to controversy or bad press, a PR agency is able to step in to help neutralize the damage. And before it even gets there, PR agencies are able to understand public opinions and predict where the trend is heading. Through a variety of means, they are also able to influence these opinions if necessary.
9. Web Design/Development Agency
Before we talk about web design and development, the first thing to know is: web design and web development are two completely different things. Web design focuses on page layout, how it looks, and making sure that it’s easy to navigate. On the other hand, web development is ensuring that the site works the way it’s supposed to. Web designers use programs like Adobe Photoshop, while web developers are well-versed in HTML and CSS codes. Most web design/development agencies handle both aspects, but you should still be clear on what services you require and check with them that they are able to provide the help.